In this session Tomas Persson will give you his Top 5 Best Practices for the Matomo Tag Manager!
1. Cleaning up data from you site
Using MTM is easy, but very often the data coming from your website or app is inconsistent or it even contains PII.
This can and should be managed in MTM before you send it to Matomo.
We will teach you the basics.
2. Data structures for events
Thinking about how you name your events is key for a good reporting in Matomo. We will give you some examples and ideas about how you can do this.
3. Consent management
Getting consents right is the fundament you need to rely on.
We will show you some examples of how you can integrate a CMP with Matomo
4. Custom Search tracking
The built in search is great an easy to set up, but for more advanced things like search count etc you need to know your way around MTM.
Another challenge is dynamic / AJAX based searches that can be quite tricky to work with.
5. Accessing data relative to the clickElement
If you click a button, you often need/want to get data dynamically from elements relative to the actual button. We will show you how this can be done in MTM.
<h2 class="I-wan-this-text" >Section title</h2 <button>This click does not contain the data I need</button>
We will also have time for a Q&A in the end.
